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Even as organisations across the public and private sectors continue to embrace Cloud transformation, they cannot afford to underestimate the importance of robust physical infrastructure. From the underlying networks that optimise the performance of critical applications and enable seamless, secure flows of data, to the growing range of devices the modern distributed workforce depends on to deliver their best, world-class hardware remains a powerful driver for long-term success and innovation.

One of the key principles of modern cyber security is that "It's not if, it's when". The strategies utilised by cyber criminals grow increasingly sophisticated and aggressive with each passing year, with any breach having the potential to cause irreparable financial and reputational damage if operations are not resumed and data secured as quickly as possible. However, while most organisations will already have some form of disaster recovery plan in place, when one takes into account the increasing pace of Cloud transformation and the number of potential attack vectors it has opened up into account, these often turn out to be no longer fit for purpose when it is time to initiate them.

Whether you're an ambitious startup or an established global leader, the modern breed of IT is complex, with numerous areas that would previously have been relatively siloed now highly interconnected. Cloud, networking, cyber security, unified communications, and much more must all work seamlessly together towards short- and long-term business goals, all in full compliance with an increasing number of stringent regulations.

Enterprise IT is more diverse, dynamic, and highly integrated than ever before, with organisations at all levels, across the public and private sectors utilising on-premises and Cloud-based solutions in a growing range of sophisticated configurations. This means every aspect of organisations' digital infrastructure must be of the very highest quality, supporting ironclad security for critical data and optimal performance and availability for the platforms the modern distributed workforce depends on.

Cloud computing has proved transformational for organisations ranging from startups to global leaders, allowing them to design, manage, and scale their IT infrastructure with a level of agility that would previously have been impossible. This widespread embrace of Cloud transformation is helping drive a range of new innovations, including Cloud-native security, integration with edge computing platforms for IoT applications, and the next generation of AI, ML, and big data platforms.

Cloud computing has changed the way organisations think about their IT infrastructure forever. With around 92% of a typical organisation's infrastructure now likely to be Cloud-based¹, and more than 70% of organisations hosting more than half their workloads in Cloud environments², the global Cloud market is predicted to be worth $1251.09 billion by 2028³.